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United Fresh Recall Ready Workshop

The United Fresh Recall Ready Workshop is an exclusive education and training service that leverages the expertise of the food industry’s leading professionals, in partnership between United Fresh Produce Association, and the legal and communications experts at OFW Law and Watson Green, LLC, among the food industry’s leading crisis counseling firms in Washington, DC.

Working together, we leverage the expertise of food safety, legal and crisis communications professionals who know what it takes to execute a recall to protect public health, comply with all government requirements, and minimize the impact on your business.

The Recall Ready Workshop is a one-day, hands-on training that will help you and your company understand the fundamentals of a product recall, including your rights and responsibilities, the role of FDA or state regulatory agencies, how to limit your liability and how to manage customer expectations. You’ll also get an in-depth look how to effectively communicate to the industry, customers, consumers and the media with the proper communications plan.

This workshop is designed as a comprehensive introduction to recall awareness and preparedness for those businesses who grow, harvest, pack and/or hold fresh fruits and vegetables.  Many questions about liability and risk management that have surfaced since the finalization of the Food Safety Modernization Act (FMSA), the largest update to federal food safety law in 70 years. Within FSMA, the FDA Produce Rule marks the first specific regulation for produce farmers.


7:45 – 8:00 am                   Registration, Check In, Coffee & Breakfast Items

8:00 – 8:30 am                   Welcome, Introductions & Class Overview

8:30 – 10:00 am                 Stage 1: Recall Trigger Event, Lecture & FDA Perspective

10:00 – 10:45 am               WSDA Recall Coordination

10:45  – Noon                    Stage 2: Preliminary Answers from Stage 1 & Legal Lecture

Noon – 12:45 pm               Lunch (provided)

12:45 – 1:30 pm                 Stage 3: Decision Time

1:30 – 3:45 pm                   Stage 4: Communications Lecture & Practicing Communications

3:45 – 5:00 pm                   Stage 5: Recall Situation Recovery & Lecture

5:00 pm                              Evaluations, Final Questions, & Wrap Up


    • Dr. Jennifer McEntire, Vice President, Food Safety & Technology, United Fresh Produce Association, Food Safety Expert and Microbiologist
    • David Durkin, Principal Attorney, Olsson Frank Weeda Terman Matz, PC, Regulatory Legal Expert
    • Amy Philpott, APR, Vice President of Crisis Services, Watson Green, LLC, Crisis Communications Expert
    • Claudia Coles, WSDA, Policy and External Affairs Advisor


Cancellations Policy: Cancellations will be accepted until 10 days to the course, and the registration fee, less $25 will be refunded. After that time, no refunds will be made for cancellations.

Substitution Policy: Substitutions will be allowed at any time. For additional information please contact our office at 509-335-2845 or

Payment Policy: Your registration is not final until credit card payment complete.  Course materials will only be available for paid attendees.